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Welcome to the soft life era—where ease, peace, and luxury are not optional, they’re the standard. At Wick and Glow, we’re not just about candles—we’re about creating soulful rituals that align with intentional living. If you’ve been asking, "What is soft life living and how do I create it?" you’re in the right place. Grab your glass of wine, light your favorite scent, and let’s dive in. What Is the Soft Life? The soft life is a lifestyle rooted in rest, pleasure, peace of mind, and choosing yourself—daily. It's not just a vibe; it's a mindset. Soft life living means prioritizing your well-being without guilt and embracing things that bring joy, beauty, and tranquility. No hustle-glorification. No burnout trophies. Just curated ease and delicious boundaries. Why Scent Is Key to Soft Life Energy Fragrance is the unsung hero of emotional wellness. The right scent can shift your mood, clear your mind, or transport you into a moment of pure bliss. That’s why every Wick and Glow product is infused with soul—from our soy wax candles to our room sprays and wax melts. 1. Curate Your Atmosphere Your home is your sanctuary. Create an environment that reflects your soft life mindset. Start with our Self Care Duo, a perfectly balanced set of lavender and citrus-amber soy candles that melt stress away. Use our Brand Nu Vibes Room Spray to freshen up linens, pillows, and air with every spritz. 2. Rituals Over Routines Soft life living isn’t about doing more—it’s about doing things with intention. Light the Real Love candle during your skincare routine or the Me & U candle during journaling. Let the ritual signal your mind and body to slow down. 3. Set the Vibe with Music + Scent Our candles come with curated R&B playlists that help you drop into the moment. Whether it’s a solo dance break or a cozy evening in, scent and sound are your sensory love language. 4. Boundaries Are a Soft Life Flex Say no with love and light. Create buffer space in your calendar. Use scent to ground your energy when life gets chaotic. A quick spritz of Real Love Room Spray or a few minutes with the Ascension candle can bring you back to center. 5. Luxuriate in the Little Things Soft life isn’t always about spa days and five-star hotels. It’s lighting the Adore candle while folding laundry. It’s choosing to sip tea slowly instead of rushing out the door. It’s creating small, sacred moments with scent, music, and intention. The Wick and Glow Difference We’re a Black woman-owned and veteran-founded brand crafting luxe, non-toxic home fragrance with purpose. Our soy wax candles, room sprays, and carpet refreshers are made to honor your peace. We believe everyone deserves soft life energy—without compromise. Ready to Step Into Your Soft Era? Let us set the mood. Shop our collection and discover fragrance made for ease, healing, and whole mood living. Because soft life isn’t something you earn—it’s something you choose.

For candle lovers seeking a sustainable and eco-friendly option, natural soy wax candles emerge as a superior choice over traditional paraffin candles. Offering clean burning, vegan composition, and an environmentally conscious alternative, soy wax candles provide a guilt-free and aromatic experience.  The Vegan Advantage When choosing candles, the compassionate consumer looks for options that do not harm the environment or animals. Soy wax candles are a perfect match for this ethos. Derived from soybeans, they are completely plant-based, making them a vegan product. Unlike some traditional candles that may use animal-derived substances such as beeswax or stearic acid, soy wax candles rely solely on vegetable wax. This means that no animals are harmed or exploited in their production, aligning with a cruelty-free lifestyle. The use of soy wax also supports agricultural industries, as soybeans are a renewable and biodegradable resource. This vegan advantage extends beyond personal ethics; it contributes to a larger movement towards sustainable and ethical consumerism. With each soy wax candle you light, you’re not just enjoying a clean burn—you’re also affirming your commitment to animal welfare and environmental sustainability. Unveiling Clean Burning The term 'clean burning' is often used but not always understood. With soy wax candles, clean burning means that when you light them, they don't release toxins into the air. Paraffin candles, which are made from petroleum byproducts, can emit harmful substances like toluene and benzene. These are the same chemicals found in diesel fuel emissions and can be detrimental to our health when inhaled. Soy wax burns cleaner because it is made from natural, renewable resources. It produces less soot and no known carcinogens, making it a healthier choice for your home environment. Additionally, soy wax candles often last longer than paraffin candles. This means you can enjoy their warm glow and delightful scents for more time, without worrying about negative impacts on air quality. Choosing soy wax is a simple yet effective step towards a healthier, more eco-friendly lifestyle. Busting the Myths: Soy vs Paraffin The debate between soy and paraffin wax has been fueled by misinformation. It's time to set the record straight. Paraffin wax is a byproduct of the oil purification process, which is not renewable and poses environmental concerns. On the other hand, soy wax is derived from soybeans, a vegetable crop that can be replanted seasonally, making it a sustainable resource. The production of soy wax is less taxing on the environment, and it's biodegradable, further reducing its ecological footprint. Moreover, soy candles burn at a lower temperature, which not only makes them safer but also maximizes the lifespan of your candle. The myth that paraffin candles are superior in scent throw is also being debunked, as soy candles are known to distribute a cleaner and more even fragrance. Making the switch to soy is not just a trend; it's an informed decision for both health and harmony with nature. Join the Comforting Glow of Soy Soy wax candles do more than just brighten a room; they create an ambiance of comfort and serenity. The gentle, soothing light from a soy candle offers a softness that is unmatched by its paraffin counterparts. This is because soy wax burns with a steadier flame and does not produce the flickering and harsh light that can sometimes come from paraffin candles. The soft glow of a soy wax candle invites relaxation and a sense of calm, making them ideal for use in settings where peace and tranquility are desired. They are perfect for a quiet evening at home, a meditative space, or any place where you want to add a touch of warmth without overwhelming the senses. Embrace the comforting glow of soy and create a haven in your home where you can unwind and recharge.